Why we use organic cotton
Doubling CO2 equivalent (GWP 100)
Global Warming Potential describes the average warming effect of a material or product over 100 years. The warming effect represents a substance's contribution to the greenhouse effect.
With a lower GWP, the contribution to global warming is reduced.
Water consumption reduced by about half
Water use plays an important role, especially in water scarce cotton-growing regions. That's why our cotton comes exclusively from Greece. In addition, we save water every day by using organic cotton.
No use of chemicals
The textile industry is one of the industries with the largest global use of chemicals. The use of organic cotton prevents the use of chemical fertilizers and other chemicals during cultivation. The use of chemicals can lead to acidification of the soil and water in growing regions.
Eutrophication potential reduced more than 10 times
Fertilizers used in the cultivation of conventional cotton lead to the destiny of cultivated areas and the water bodies that surround them. This causes an increased accumulation of algae, causing a huge disturbance in the ecosystem and leading to the so-called. dead zones in affected waters.